Ivonne M. Torres

54 papers and 607 indexed citations i.

Ivonne M. Torres has authored 54 papers that have received a total of 607 indexed citations. This includes 41 papers in Marketing, 29 papers in Sociology and Political Science and 11 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (20 papers) and Media, Gender, and Advertising (10 papers). Ivonne M. Torres is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (20 papers) and Media, Gender, and Advertising (10 papers) and collaborates with scholars based in United States, Iran and Jordan. Ivonne M. Torres's co-authors include Miguel Ángel Zúñiga, Robert S. Heiser, Jeremy J. Sierra, Elten Briggs and Cuauhtémoc Luna‐Nevarez and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising