Robert S. Heiser
About
Robert S. Heiser has authored 16 papers that have received a total of 258 indexed citations.
This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Psychology of Social Influence (3 papers) and Sports, Gender, and Society (3 papers). Robert S. Heiser is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Psychology of Social Influence (3 papers) and Sports, Gender, and Society (3 papers) and collaborates with scholars based in United States and Canada. Robert S. Heiser's co-authors include Jeremy J. Sierra, Harry A. Taute, Ivonne M. Torres, Michael R. Hyman and Shaun McQuitty and has published in prestigious journals such as Journal of Advertising, Journal of Retailing and Consumer Services and Journal of Brand Management
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