J. Brad McBride

13 papers and 397 indexed citations i.

J. Brad McBride has authored 13 papers that have received a total of 397 indexed citations. This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Intimate Partner and Family Violence (3 papers) and Cultural Differences and Values (2 papers). J. Brad McBride is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Intimate Partner and Family Violence (3 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in Mexico, United States and Peru. J. Brad McBride's co-authors include Gary S. Insch, Kate Gillespie, Daniel Laufer, Susan M.B. Schertzer and David H. Silvera and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of World Business