Susan M.B. Schertzer
About
Susan M.B. Schertzer has authored 9 papers that have received a total of 279 indexed citations.
This includes 5 papers in Organizational Behavior and Human Resource Management, 4 papers in Marketing and 3 papers in Management of Technology and Innovation. The topics of these papers are Customer Service Quality and Loyalty (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Management and Marketing Education (3 papers). Susan M.B. Schertzer is often cited by papers focused on Customer Service Quality and Loyalty (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Management and Marketing Education (3 papers) and collaborates with scholars based in United States, Mexico and Norway. Susan M.B. Schertzer's co-authors include David H. Silvera, Daniel Laufer, J. Brad McBride, Felicia M. Miller and Andrea L. Dixon and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Marketing Review
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