Jacob Hornik
About
Jacob Hornik has authored 61 papers that have received a total of 1.8k indexed citations.
This includes 27 papers in Sociology and Political Science, 24 papers in Marketing and 13 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (13 papers) and Digital Marketing and Social Media (12 papers). Jacob Hornik is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (13 papers) and Digital Marketing and Social Media (12 papers) and collaborates with scholars based in Israel, United States and France. Jacob Hornik's co-authors include Chezy Ofir, Shoshana Anily, Joseph Cherian, Dan Zakay and Tamar Ashkenazi and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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