Jacob Suher

11 papers and 458 indexed citations i.

Jacob Suher has authored 11 papers that have received a total of 458 indexed citations. This includes 10 papers in Marketing, 2 papers in Information Systems and Management and 2 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Market Behavior and Pricing (6 papers). Jacob Suher is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States, The Netherlands and Singapore. Jacob Suher's co-authors include Yanliu Huang, Sam K. Hui, J. Jeffrey Inman, Koert van Ittersum and Courtney Szocs and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science