Jaehoon Lee

35 papers and 763 indexed citations i.

Jaehoon Lee has authored 35 papers that have received a total of 763 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (5 papers) and Social and Intergroup Psychology (5 papers). Jaehoon Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (5 papers) and Social and Intergroup Psychology (5 papers) and collaborates with scholars based in United States, South Korea and Australia. Jaehoon Lee's co-authors include Jungkeun Kim, L. J. Shrum, Jacob C. Lee, Timothy C. Johnson and Youjae Yi and has published in prestigious journals such as Journal of Financial Economics, Journal of Consumer Research and Journal of Business Research