Jaeseok Jeong

22 papers and 349 indexed citations i.

Jaeseok Jeong has authored 22 papers that have received a total of 349 indexed citations. This includes 14 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (5 papers). Jaeseok Jeong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in South Korea, United States and Canada. Jaeseok Jeong's co-authors include Junghoon Moon, Robert A. Peterson, Nayeong Kim, Young Chan Choe and Seoyoung Park and has published in prestigious journals such as Tourism Management, Journal of the Academy of Marketing Science and Sustainability