Robert A. Peterson
About
Robert A. Peterson has authored 153 papers that have received a total of 14.3k indexed citations.
This includes 50 papers in Marketing, 33 papers in Organizational Behavior and Human Resource Management and 31 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Market Behavior and Pricing (19 papers). Robert A. Peterson is often cited by papers focused on Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Market Behavior and Pricing (19 papers) and collaborates with scholars based in United States, France and South Korea. Robert A. Peterson's co-authors include Gerald Albaum, Victoria L. Crittenden, Roger A. Kerin, George Kozmetsky and Vijay Mahajan and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Management Science.
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