Gerald Albaum
About
Gerald Albaum has authored 128 papers that have received a total of 3.8k indexed citations.
This includes 31 papers in Sociology and Political Science, 27 papers in Marketing and 25 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (25 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Survey Methodology and Nonresponse (17 papers). Gerald Albaum is often cited by papers focused on Customer Service Quality and Loyalty (25 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Survey Methodology and Nonresponse (17 papers) and collaborates with scholars based in United States, Australia and Hong Kong. Gerald Albaum's co-authors include Robert A. Peterson, Catherine A. Roster, Scott M. Smith, Felicitas Evangelista and Patrick Poon and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research
In The Last Decade
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