Roger A. Kerin
About
Roger A. Kerin has authored 61 papers that have received a total of 2.9k indexed citations.
This includes 19 papers in Marketing, 14 papers in Sociology and Political Science and 8 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Market Behavior and Pricing (8 papers) and Management and Marketing Education (7 papers). Roger A. Kerin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Market Behavior and Pricing (8 papers) and Management and Marketing Education (7 papers) and collaborates with scholars based in United States, Latvia and Israel. Roger A. Kerin's co-authors include Daniel J. Howard, Robert A. Peterson, Michael Harvey, William L. Cron and Raj Sethuraman and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Applied Psychology
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