Jaime Gil-Lafuente
About
Jaime Gil-Lafuente has authored 27 papers that have received a total of 211 indexed citations.
This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Jaime Gil-Lafuente is often cited by papers focused on Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Spain, Chile and Italy. Jaime Gil-Lafuente's co-authors include José M. Merigó, Sergiy Butenko, Anna M. Gil‐Lafuente, Pãnos M. Pardalos and Carolina Nicolás and has published in prestigious journals such as Annals of Operations Research, Management Decision and Soft Computing
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