Carolina Nicolás
About
Carolina Nicolás has authored 21 papers that have received a total of 657 indexed citations.
This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (7 papers). Carolina Nicolás is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Chile, Spain and Australia. Carolina Nicolás's co-authors include José M. Merigó, Leslier Valenzuela-Fernández, Angélica Urrutia, Jaime Gil-Lafuente and J. David Lichtenthal and has published in prestigious journals such as European Journal of Marketing, British Food Journal and Journal of Business and Industrial Marketing
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