James A. Karrh

8 papers and 745 indexed citations i.

James A. Karrh has authored 8 papers that have received a total of 745 indexed citations. This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Management and Marketing Education (3 papers). James A. Karrh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Management and Marketing Education (3 papers) and collaborates with scholars based in United States and Latvia. James A. Karrh's co-authors include Coy Callison, Dolf Zillmann, Katherine Frith, Kathy Brittain McKee and Siva K. Balasubramanian and has published in prestigious journals such as Journal of Advertising, Journal of Applied Social Psychology and Journal of Advertising Research.