James B. Wilcox
About
James B. Wilcox has authored 51 papers that have received a total of 2.8k indexed citations.
This includes 13 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Market Behavior and Pricing (6 papers). James B. Wilcox is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States, Norway and Canada. James B. Wilcox's co-authors include Roy D. Howell, Shelby D. Hunt, Robert E. Wilkes, Einar Breivik and Natalia Kolyesnikova and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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