Jana Bowden

32 papers and 1.9k indexed citations i.

Jana Bowden has authored 32 papers that have received a total of 1.9k indexed citations. This includes 20 papers in Organizational Behavior and Human Resource Management, 17 papers in Marketing and 16 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (20 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Jana Bowden is often cited by papers focused on Customer Service Quality and Loyalty (20 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in Australia, Norway and India. Jana Bowden's co-authors include Kay Naumann, Mark Gabbott, Gary Mortimer, Vilma Luoma‐aho and Tracey S. Dagger and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Services Marketing