Kay Naumann
About
Kay Naumann has authored 6 papers that have received a total of 335 indexed citations.
This includes 5 papers in Organizational Behavior and Human Resource Management, 4 papers in Sociology and Political Science and 4 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (3 papers). Kay Naumann is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in Australia and United Arab Emirates. Kay Naumann's co-authors include Jana Bowden, Mark Gabbott and Leonie Tickle and has published in prestigious journals such as European Journal of Marketing, Studies in Higher Education and Journal of Marketing Management
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