Jang-Hyeon Nam
About
Jang-Hyeon Nam has authored 5 papers that have received a total of 645 indexed citations.
This includes 4 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Jang-Hyeon Nam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in South Korea, United Kingdom and Australia. Jang-Hyeon Nam's co-authors include Yeong Gug Kim, Eunju Woo, Timothy J. Lee, Yüksel Ekinci and Georgina Whyatt and has published in prestigious journals such as Annals of Tourism Research and International Journal of Hospitality Management
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