Janny Hoekstra

21 papers and 1.1k indexed citations i.

Janny Hoekstra has authored 21 papers that have received a total of 1.1k indexed citations. This includes 13 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Customer Service Quality and Loyalty (7 papers). Janny Hoekstra is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in The Netherlands, United States and United Kingdom. Janny Hoekstra's co-authors include Peter C. Verhoef, Tammo H.A. Bijmolt, Marco Vriens, Philip Hans Franses and K.R.E. Huizingh and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Industrial Marketing Management