Tammo H.A. Bijmolt
About
Tammo H.A. Bijmolt has authored 101 papers that have received a total of 5.6k indexed citations.
This includes 66 papers in Marketing, 25 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (35 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Consumer Retail Behavior Studies (26 papers). Tammo H.A. Bijmolt is often cited by papers focused on Consumer Market Behavior and Pricing (35 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Consumer Retail Behavior Studies (26 papers) and collaborates with scholars based in The Netherlands, New Zealand and United States. Tammo H.A. Bijmolt's co-authors include Peter C. Verhoef, Harald J. van Heerde, Michel Wedel, Rik Pieters and Peter S. H. Leeflang and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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