Jasmin Bergeron
About
Jasmin Bergeron has authored 24 papers that have received a total of 3.8k indexed citations.
This includes 19 papers in Organizational Behavior and Human Resource Management, 17 papers in Marketing and 14 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (11 papers). Jasmin Bergeron is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in Canada, Australia and United States. Jasmin Bergeron's co-authors include Michel Laroche, Gordon H.G. McDougall, Zhiyong Yang, Line Ricard and Michèle Paulin and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing
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