Zhiyong Yang
About
Zhiyong Yang has authored 86 papers that have received a total of 2.3k indexed citations.
This includes 44 papers in Sociology and Political Science, 35 papers in Marketing and 23 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (16 papers). Zhiyong Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (16 papers) and collaborates with scholars based in United States, Canada and China. Zhiyong Yang's co-authors include Michel Laroche, Jingguo Wang, Chankon Kim, Mehdi Mourali and Hanjoon Lee and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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