Jean B. Romeo
About
Jean B. Romeo has authored 9 papers that have received a total of 1.1k indexed citations.
This includes 5 papers in Marketing, 3 papers in Experimental and Cognitive Psychology and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Visual and Cognitive Learning Processes (2 papers) and Insurance and Financial Risk Management (1 paper). Jean B. Romeo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Visual and Cognitive Learning Processes (2 papers) and Insurance and Financial Risk Management (1 paper) and collaborates with scholars based in United States. Jean B. Romeo's co-authors include Kathleen Debevec, Marc G. Weinberger, Michael J. Barone, Martin S. Roth and Paul W. Miniard and has published in prestigious journals such as Journal of Consumer Research, Journal of International Business Studies and Journal of Consumer Psychology
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