Martin S. Roth

26 papers and 2.9k indexed citations i.

Martin S. Roth has authored 26 papers that have received a total of 2.9k indexed citations. This includes 17 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). Martin S. Roth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, Latvia and Kuwait. Martin S. Roth's co-authors include Thomas J. Madden, Kelly Hewett, George M. Zinkhan, Mary Jane Saxton and Simon Hudson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research