Jean Boisvert
About
Jean Boisvert has authored 18 papers that have received a total of 271 indexed citations.
This includes 14 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Marketing and Social Media (6 papers). Jean Boisvert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United Arab Emirates, Australia and New Zealand. Jean Boisvert's co-authors include Nicholas J. Ashill, Michel Pigeon, M. Sajid Khan, Jacques Marchand and Suzan Burton and has published in prestigious journals such as Journal of Business Research, Journal of Service Research and Psychology and Marketing
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