Jennifer Edson Escalas
About
Jennifer Edson Escalas has authored 41 papers that have received a total of 5.5k indexed citations.
This includes 26 papers in Marketing, 18 papers in Literature and Literary Theory and 12 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Media Influence and Health (18 papers) and Media, Gender, and Advertising (9 papers). Jennifer Edson Escalas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Media Influence and Health (18 papers) and Media, Gender, and Advertising (9 papers) and collaborates with scholars based in United States, United Kingdom and The Netherlands. Jennifer Edson Escalas's co-authors include James R. Bettman, Melissa G. Bublitz, Laura A. Peracchio, Stephan Ludwig and Marian Chapman Moore and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Consumer Psychology.
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