Stephan Ludwig

20 papers and 1.6k indexed citations i.

Stephan Ludwig has authored 20 papers that have received a total of 1.6k indexed citations. This includes 13 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Communication and Language (6 papers). Stephan Ludwig is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Communication and Language (6 papers) and collaborates with scholars based in Australia, The Netherlands and United Kingdom. Stephan Ludwig's co-authors include Ko de Ruyter, Dhruv Grewal, Martin Wetzels, Jennifer Edson Escalas and Mike Friedman and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and MIS Quarterly