Ko de Ruyter

74 papers and 5.6k indexed citations i.

Ko de Ruyter has authored 74 papers that have received a total of 5.6k indexed citations. This includes 45 papers in Marketing, 32 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Retail Behavior Studies (21 papers). Ko de Ruyter is often cited by papers focused on Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Retail Behavior Studies (21 papers) and collaborates with scholars based in The Netherlands, United Kingdom and Australia. Ko de Ruyter's co-authors include Debbie Keeling, Martin Wetzels, Dominik Mahr, Mathew Chylinski and Tim Hilken and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and MIS Quarterly