Dominik Mahr
About
Dominik Mahr has authored 56 papers that have received a total of 3.7k indexed citations.
This includes 33 papers in Marketing, 21 papers in Sociology and Political Science and 15 papers in Human-Computer Interaction. The topics of these papers are Digital Marketing and Social Media (19 papers), Service and Product Innovation (17 papers) and Consumer Retail Behavior Studies (16 papers). Dominik Mahr is often cited by papers focused on Digital Marketing and Social Media (19 papers), Service and Product Innovation (17 papers) and Consumer Retail Behavior Studies (16 papers) and collaborates with scholars based in The Netherlands, United Kingdom and Australia. Dominik Mahr's co-authors include Ko de Ruyter, Debbie Keeling, Jonas Heller, Mathew Chylinski and Tim Hilken and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Research Policy
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