Jonas Heller
About
Jonas Heller has authored 30 papers that have received a total of 1.1k indexed citations.
This includes 17 papers in Marketing, 15 papers in Human-Computer Interaction and 11 papers in Sociology and Political Science. The topics of these papers are Virtual Reality Applications and Impacts (15 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (9 papers). Jonas Heller is often cited by papers focused on Virtual Reality Applications and Impacts (15 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in The Netherlands, Australia and United Kingdom. Jonas Heller's co-authors include Dominik Mahr, Debbie Keeling, Ko de Ruyter, Mathew Chylinski and Tim Hilken and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Retailing
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