Jenny Lee
About
Jenny Lee has authored 18 papers that have received a total of 703 indexed citations.
This includes 13 papers in Sociology and Political Science, 10 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Sport and Mega-Event Impacts (6 papers) and Digital Marketing and Social Media (5 papers). Jenny Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Sport and Mega-Event Impacts (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Australia, United States and Vietnam. Jenny Lee's co-authors include Gerard T. Kyle, Liem Viet Ngo, Christine Mathies, Youngdeok Lim and Anthony Wong and has published in prestigious journals such as Journal of Travel Research, European Journal of Marketing and Journal of Retailing and Consumer Services
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