Jerrold K. Leong
About
Jerrold K. Leong has authored 19 papers that have received a total of 459 indexed citations.
This includes 12 papers in Organizational Behavior and Human Resource Management, 7 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Technology Adoption and User Behaviour (6 papers) and Digital Marketing and Social Media (6 papers). Jerrold K. Leong is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Technology Adoption and User Behaviour (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, Thailand and South Korea. Jerrold K. Leong's co-authors include Woo Gon Kim, Murat Hançer, Bongkosh Rittichainuwat, Henry Tsai and Cheng–I Wei and has published in prestigious journals such as International Journal of Hospitality Management, Journal of Travel & Tourism Marketing and Journal of Hospitality & Tourism Research
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