Jessica Sze Yin Ho

23 papers and 197 indexed citations i.

About

Jessica Sze Yin Ho has authored 23 papers that have received a total of 197 indexed citations. This includes 11 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Jessica Sze Yin Ho is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Malaysia, United Kingdom and Australia. Jessica Sze Yin Ho's co-authors include Keng‐Boon Ooi, Siew‐Phaik Loke, Sanjaya Singh Gaur, Derek Lai Teik Ong and Dennis Kehoe and has published in prestigious journals such as Information & Management, International Journal of Consumer Studies and Journal of Brand Management.

In The Last Decade

Rankless by CCL
2025