Jessica Wyllie

15 papers and 299 indexed citations i.

Jessica Wyllie has authored 15 papers that have received a total of 299 indexed citations. This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in General Health Professions. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Service and Product Innovation (3 papers) and Digital Marketing and Social Media (3 papers). Jessica Wyllie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Service and Product Innovation (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Australia, United States and Czechia. Jessica Wyllie's co-authors include Jamie Carlson, Ranjit Voola, Philip J. Rosenberger, Mohammad M. Rahman and Milena Heinsch and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Medical Internet Research