Jiaxun He

30 papers and 477 indexed citations i.

Jiaxun He has authored 30 papers that have received a total of 477 indexed citations. This includes 24 papers in Marketing, 16 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (12 papers) and Cultural Differences and Values (9 papers). Jiaxun He is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (12 papers) and Cultural Differences and Values (9 papers) and collaborates with scholars based in China, United States and Spain. Jiaxun He's co-authors include Cheng Lu Wang, Haiyang Huang, Philipp Hartmann and Glyn Atwal and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior