Jie Yin
About
Jie Yin has authored 49 papers that have received a total of 569 indexed citations.
This includes 25 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (14 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Jie Yin is often cited by papers focused on Diverse Aspects of Tourism Research (14 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in China, Taiwan and South Korea. Jie Yin's co-authors include Yensen Ni, Jihuai Wu, Yiming Xie, Xingcai Zhang and Insin Kim and has published in prestigious journals such as Neuron, Nano Letters and PLoS ONE
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