Insin Kim

68 papers and 1.5k indexed citations i.

Insin Kim has authored 68 papers that have received a total of 1.5k indexed citations. This includes 48 papers in Sociology and Political Science, 35 papers in Marketing and 29 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (31 papers), Customer Service Quality and Loyalty (29 papers) and Consumer Behavior in Brand Consumption and Identification (27 papers). Insin Kim is often cited by papers focused on Digital Marketing and Social Media (31 papers), Customer Service Quality and Loyalty (29 papers) and Consumer Behavior in Brand Consumption and Identification (27 papers) and collaborates with scholars based in South Korea, China and Pakistan. Insin Kim's co-authors include Sunghyup Sean Hyun, Jinsoo Hwang, Young‐joo Ahn, Soojung Kim and Jie Yin and has published in prestigious journals such as Tourism Management, International Journal of Environmental Research and Public Health and International Journal of Hospitality Management