Jinsoo Hwang
About
Jinsoo Hwang has authored 198 papers that have received a total of 6.1k indexed citations.
This includes 105 papers in Marketing, 89 papers in Organizational Behavior and Human Resource Management and 85 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (81 papers), Digital Marketing and Social Media (60 papers) and Consumer Behavior in Brand Consumption and Identification (58 papers). Jinsoo Hwang is often cited by papers focused on Customer Service Quality and Loyalty (81 papers), Digital Marketing and Social Media (60 papers) and Consumer Behavior in Brand Consumption and Identification (58 papers) and collaborates with scholars based in South Korea, United States and Pakistan. Jinsoo Hwang's co-authors include Heesup Han, Jinkyung Jenny Kim, Muhammad Asif, Ja Young Choe and Insin Kim and has published in prestigious journals such as Tourism Management, International Journal of Environmental Research and Public Health and Journal of Environmental Psychology
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