Jiewen Hong
About
Jiewen Hong has authored 14 papers that have received a total of 742 indexed citations.
This includes 9 papers in Marketing, 6 papers in Social Psychology and 6 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (5 papers). Jiewen Hong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in Hong Kong, United States and Philippines. Jiewen Hong's co-authors include Hannah H. Chang, Angela Y. Lee, Brian Sternthal, Echo Wen Wan and Dengfeng Yan and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Experimental Social Psychology
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