Brian Sternthal
About
Brian Sternthal has authored 75 papers that have received a total of 6.1k indexed citations.
This includes 32 papers in Marketing, 30 papers in Sociology and Political Science and 15 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Media Influence and Health (11 papers) and Digital Marketing and Social Media (11 papers). Brian Sternthal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Media Influence and Health (11 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in United States, Canada and France. Brian Sternthal's co-authors include Alice M. Tybout, Bobby J. Calder, C. Samuel Craig, Joan Meyers‐Levy and Prashant Malaviya and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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