Alice M. Tybout
About
Alice M. Tybout has authored 55 papers that have received a total of 5.7k indexed citations.
This includes 22 papers in Marketing, 15 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (7 papers) and Psychology of Social Influence (7 papers). Alice M. Tybout is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (7 papers) and Psychology of Social Influence (7 papers) and collaborates with scholars based in United States, Canada and Philippines. Alice M. Tybout's co-authors include Brian Sternthal, Bobby J. Calder, Joan Meyers‐Levy, Gerald Zaltman and Carol A. Scott and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research
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