Gerald Zaltman
About
Gerald Zaltman has authored 96 papers that have received a total of 13.2k indexed citations.
This includes 22 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 12 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (10 papers) and Management and Marketing Education (10 papers). Gerald Zaltman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (10 papers) and Management and Marketing Education (10 papers) and collaborates with scholars based in United States, Canada and Norway. Gerald Zaltman's co-authors include Rohit Deshpandé, Ajay K. Kohli, Christine Moorman, Philip Kotler and Robert Duncan and has published in prestigious journals such as Academy of Management Review, Contemporary Sociology A Journal of Reviews and Journal of Marketing
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