Christine Moorman
About
Christine Moorman has authored 74 papers that have received a total of 18.4k indexed citations.
This includes 28 papers in Marketing, 25 papers in Strategy and Management and 25 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Innovation and Knowledge Management (16 papers). Christine Moorman is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Innovation and Knowledge Management (16 papers) and collaborates with scholars based in United States, The Netherlands and United Kingdom. Christine Moorman's co-authors include Anne S. Miner, Gerald Zaltman, Harald J. van Heerde, C. Moreau and Rohit Deshpandé and has published in prestigious journals such as Academy of Management Review, Academy of Management Journal and Journal of Marketing
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