Rohit Deshpandé
About
Rohit Deshpandé has authored 74 papers that have received a total of 16.8k indexed citations.
This includes 26 papers in Marketing, 23 papers in Strategy and Management and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (14 papers) and Innovation and Knowledge Management (12 papers). Rohit Deshpandé is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (14 papers) and Innovation and Knowledge Management (12 papers) and collaborates with scholars based in United States, China and Israel. Rohit Deshpandé's co-authors include John U. Farley, Gerald Zaltman, Frederick E. Webster, Mark Forehand and Christine Moorman and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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