Mark Forehand
About
Mark Forehand has authored 39 papers that have received a total of 1.6k indexed citations.
This includes 26 papers in Sociology and Political Science, 21 papers in Marketing and 14 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Social and Intergroup Psychology (18 papers) and Cultural Differences and Values (11 papers). Mark Forehand is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Social and Intergroup Psychology (18 papers) and Cultural Differences and Values (11 papers) and collaborates with scholars based in United States, Canada and Norway. Mark Forehand's co-authors include Andrew Perkins, Americus Reed, Rohit Deshpandé, Jeffrey R. Harris and Marcia R. Weaver and has published in prestigious journals such as Journal of Applied Psychology, Journal of Marketing Research and Journal of Consumer Research
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