Joan Meyers‐Levy
About
Joan Meyers‐Levy has authored 49 papers that have received a total of 6.4k indexed citations.
This includes 31 papers in Marketing, 21 papers in Sociology and Political Science and 14 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (31 papers), Media Influence and Health (14 papers) and Behavioral Health and Interventions (10 papers). Joan Meyers‐Levy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Media Influence and Health (14 papers) and Behavioral Health and Interventions (10 papers) and collaborates with scholars based in United States, Canada and Philippines. Joan Meyers‐Levy's co-authors include Brian Sternthal, Laura A. Peracchio, Durairaj Maheswaran, Alice M. Tybout and Rui Zhu and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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