Durairaj Maheswaran
About
Durairaj Maheswaran has authored 53 papers that have received a total of 8.1k indexed citations.
This includes 29 papers in Marketing, 26 papers in Sociology and Political Science and 19 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Cultural Differences and Values (16 papers) and Social and Intergroup Psychology (16 papers). Durairaj Maheswaran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Cultural Differences and Values (16 papers) and Social and Intergroup Psychology (16 papers) and collaborates with scholars based in United States, Singapore and Germany. Durairaj Maheswaran's co-authors include Shailendra Pratap Jain, Nidhi Agrawal, Zeynep Gürhan‐Canlı, Joan Meyers‐Levy and Shelly Chaiken and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research
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