Joachim Kernstock

17 papers and 184 indexed citations i.

Joachim Kernstock has authored 17 papers that have received a total of 184 indexed citations. This includes 10 papers in Strategy and Management, 10 papers in Marketing and 5 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Corporate Identity and Reputation (5 papers) and Digital Marketing and Social Media (4 papers). Joachim Kernstock is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Corporate Identity and Reputation (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Switzerland, Germany and Australia. Joachim Kernstock's co-authors include Tim Oliver Brexendorf, Shaun M. Powell, Mark Davies, Urša Golob and Franz‐Rudolf Esch and has published in prestigious journals such as Journal of Brand Management, Corporate Reputation Review and Corporate Communications An International Journal