Franz‐Rudolf Esch
About
Franz‐Rudolf Esch has authored 36 papers that have received a total of 690 indexed citations.
This includes 17 papers in Strategy and Management, 17 papers in Management of Technology and Innovation and 16 papers in Marketing. The topics of these papers are Digital Innovation in Industries (17 papers), Corporate Governance and Management (17 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Franz‐Rudolf Esch is often cited by papers focused on Digital Innovation in Industries (17 papers), Corporate Governance and Management (17 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in Germany, United States and Switzerland. Franz‐Rudolf Esch's co-authors include Tobias Langner, Bernd H. Schmitt, Manfred Bruhn, Joachim Kernstock and Torsten Tomczak and has published in prestigious journals such as Journal of Consumer Psychology, Psychology and Marketing and Journal of Product & Brand Management
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