Joanna Phillips

6 papers and 542 indexed citations i.

Joanna Phillips has authored 6 papers that have received a total of 542 indexed citations. This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Consumer Retail Behavior Studies (2 papers). Joanna Phillips is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in United States and United Kingdom. Joanna Phillips's co-authors include Stephanie M. Noble, Stephanie Noble, Victoria D. Bush, Douglas L. Fugate and Jane Ogden and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Advertising